The KEY to More Landscaping Business
Lawn care marketing as it has been
done in the past is DEAD.
If you are starting a lawn mowing service you should understand that lawn care business has changed. In order to get more sales you need to plan to bring your marketing strategies into line with the digital age. Yellow pages? They are the new door stops and fire starters. Lawn care flyers? Door hangers? Street trash. 2014 is the digital age.
Think about it. If someone wants to hire a lawn care business, like a landscaper, what do they do? They pull out their smart phone and go search on Google. If a business woman is stuck in traffic and remembers that she is dissatisfied with her lawn care company, does she wait until she gets home and look up contractors in the phone book? No, she pulls out her Ipad and searches from her car. This is where your customers live in 2014, online. And you need to more customers if your lawn business is going to survive.
How to Get More Lawn Care Business
When you are starting your grounds maintenance service just having a website is not enough. Potential customers have to be able to find it, and that means you need to rank in the search engines. Sure, you can use “pay per click”, those ads you see above and on the side of search pages, but it can get expensive. You can easily spend the cost of a new zero turn mower per year on your campaign. Also up to 35% of all the clicks you pay for may be fraudulent.
And these days, Google, Bing + Yahoo are not the only ways new customers can find you. Social media sites like Facebook are not just a place to hang out and watch the newest cat videos. They are integral parts of your business plan.
You could hire an SEO company to rank your landscape business for you, but at $100 per hour or more, that is pricey as well. That means that you need to find a way to get your website on the first page of Google. Lucky for you, you found us because we know how to do that, and we can show you how to do that. We will give you the tools and the strategy to develop a lawn service marketing plan. Get your lawn maintenance advertising is shape for the new year. Before you buy that new zero turn mower, back pack blower and edger, you need clients yards to use them on. The fastest way to get more customers is through your website.